by Jack Kapala on December 31, 2011
As in any business there are some certain success principals that need to be followed, and network marketing is no exception to the rule. To ensure your network marketing success, I strongly suggest that you follow the 7 tips outlined below.
1. Attitude – It is said that character is the ability to follow thru with a decision long after the excitement of the moment is gone. This industry can be one of ‘high highs’ and ‘low lows’. Do your best to try and control the emotional swings that your business brings. If necessary look for some books or audio [click to continue…]
by Jack Kapala on October 22, 2011
Water, electricity and network marketers??? What do they have in common? Think about it…they all instinctively and naturally follow the path of least resistance. The path of least resistance describes the physical or metaphorical pathway that provides the least resistance to forward motion by a given object or entity, among a set of alternative paths.
Another applicable title for this post could have been; “Water, electricity and network marketers or why the internet is screwing up your business”. And it would be a very true statement indeed. Now don’t get me wrong, I love the internet…the tools, the opportunities, the reach. But marketing your company online should be [click to continue…]
by Jack Kapala on April 23, 2011
So these things are starting to spring up everywhere. What are they? And how can you use them in your business?
Simply these are “QR” codes or “Quick Response” codes that you can use to market yourself , your product or service. QR codes are very popular in Japan and are making their way into American advertising and marketing. [click to continue…]
by Jack Kapala on January 5, 2011
When creating sales copy; whether it be a sales page, email, ebook cover…whatever you are writing…always stress the benefits. Remember that no one buys a drill because they want a drill. They buy a drill because they need a hole.
All to often we get caught up in going on and on about all the bells and whistles of the new super system of the week and loose sight of what we are really trying to accomplish with our sales material…satisfying or filling a need. What does your target audience really need? Is it generating more leads? Mastering SEO? Understanding social media? Becoming the guru of PPC? The right way to utilize attraction marketing? Recruiting more people into your primary company…It doesn’t matter. People need and want solutions to their problems. Not a boat load of smoke and mirrors. [click to continue…]
