I recently decided to dive into Facebook PPC advertising to test the waters a bit. My initial results were very encouraging and I was receiving preliminary results that meet the cost per lead metric’s I need to qualify an advertising source.
In my efforts to tweek and expand this test I discovered a frustrating flaw in the Facebook advertising platform. By simply adding a few keywords to my approved and running adgroup, my ads were pulled out of rotation and needed to be approved again.
Check out the video below to see my example and the work around.
Hope this helps you avoid some frustration. If you enjoyed this please feel free to add a comment. And go ahead and use the “share buttons” to share this with your Twitter and Facebook friends.
So I hope you liked this! I always enjoy getting feedback, so please leave me a comment below. And feel free (ok, I encourage you) to share this post with your friends on Facebook or Twitter by using the little buttons below or the big ones at the top of the post. And hey, while your at it sign up for my training today.
~Jack Kapala
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