When creating sales copy; whether it be a sales page, email, ebook cover…whatever you are writing…always stress the benefits. Remember that no one buys a drill because they want a drill. They buy a drill because they need a hole.
All to often we get caught up in going on and on about all the bells and whistles of the new super system of the week and loose sight of what we are really trying to accomplish with our sales material…satisfying or filling a need. What does your target audience really need? Is it generating more leads? Mastering SEO? Understanding social media? Becoming the guru of PPC? The right way to utilize attraction marketing? Recruiting more people into your primary company…It doesn’t matter. People need and want solutions to their problems. Not a boat load of smoke and mirrors.
And this applys equally to not only written materials…but what you say as well.
It never fails to amaze me that the pitches that fill my inbox everyday never offer a solution to what I may need. What problem do I need to fix. What is holding me back. What will provide me more time. Instead these messages rely on hype and bs that emphasize; new, better, cheaper, easier, etc., instead of addressing the need and providing a solution.
If I ever see the following words or phrases again it will be too soon…avoid them at all cost.
“Never been done before”
“Prelaunch”
“You are in the right place at the right time”
“This is a Microsoft moment. Don’t you wish that….”
You get the idea.
Remember stories sell. Be creative. Be social.
~Jack Kapala
Fill Out This Form Right Now
To Get Access To Your Free Training!
*IMPORTANT: Your free training will be sent to the email address you provide, so please double-check it for accuracy. SECURE & CONFIDENTIAL: We respect your email privacy. We Hate Spam Too! Any email you receive comes with an ‘unsubscribe’ link.
No related posts.
{ 0 comments… add one now }