Getting your hands on thousands of useless dead-beat leads is as simple as placing an order online, but developing some solid lead generation ideas will always serve you better for the long term. What you really need is a consistent supply of highly qualified leads, and that my friends is where fortunes are usually made…OR NOT!
Let’s make the assumption you do want highly qualified leads, then keep reading to find a few ideas to help you get going to generate them. Associate referrals can be hard to ask for, but are a great place to start building a lead list, and it equally applies if you are selling belly to belly, or on the internet.
This strategy could be a simple and mutually beneficial method of creating high quality, targeted sales leads, but it completely depends on the niche you are working in. Some industries are obviously going to be more conducive to this method.
A Few Lead Generation Ideas Worth Considering
If you’re selling business to business, then network yourself with others who serve the same market.
For example, if you sell automotive car mats, try and begin a relationship with the reps that sell other auto accessories.
Take the lead, suggesting an advertising co-op online with your business associates is a wonderful idea. These co-op’s will be with businesses that are relative to your own (not your competitors). You place one of their pieces of advertising on your website and they do the same for you. Try to find other businesses utilizing websites that have high page rankings, because they will generally get more traffic. If you are not quite up there in the rankings yet you’ll have to set your sights a little lower. All you have got to do is compose an email asking if they’d be interested in working together on some lead generation ideas, it’ll only take a few minutes – and it may bring you excellent results. And while you’re at it, check to see whether these higher ranked businesses have an affiliate program you can tap into, that way you may also earn some surprise commissions.
Most people absolutely hate cold calling, but if you’ve decided that this is going to be your industry and you are just getting that lead list together, it is certainly can be a better use of your time than sitting around hoping that something will happen by magic…which is what most do and is usually the case in the direct selling field.
If nothing else, it will at least get you and your company’s name out there and help sharpen those phone skills a bit.
You should resolve yourself to the idea of making cold calls daily, regardless if it’s just 10 – 12 calls a day- that 50 – 60 calls over the course of the week and should garnish at least 2 leads.
Another very powerful lead generation ideas is trade shows – but be very careful. I have used trade shows very effectively in the past and it can be a goldmine…I have also spent 3 days and tons of money on a complete bust.
Trade shows can be expensive; in addition to the booth rental fees there are advertising costs, travel and hotel costs…and most importantly your time.
So tread carefully if you are thinking about this approach in developing your lead generation ideas.
I don’t want to scare you away from the trade show idea…just be careful!
Lead Generation Ideas To Stand Out From The Crowd
Going back to your website…if you do not have an opt-in box on the site, you may as well take the site down. There should always be an effort to generate an action from each and every visitor. Offer something of value in exchange for the name and email…we call it exactly what it is…a bribe. And the bribe can be anything of value.
In addition to the opt-in box, you need to be certain that your website is fully SEO optimized to help you to be found in search results. The same bold statement applies to site optimization as it does to the opt-in, if you are not going to bother doing it right, you may as well take the site offline. If you’re not appearing on page 1 results, you are most probably not going to be found – it really doesn’t make any difference how much you spend on your website, spend it in the correct places.
There are tons of lead generation ideas floating around out there, pick a few and get really really good at them, then add another to your arsenal. And to make life easier on yourself, you need a solid strategy and a system; a proven and effective method of lead generation that hundreds of marketers use daily.
The best system I know of is the My Lead System Pro platform. I use this system daily to generate thousands of highly qualified, targeted leads for my business.
Do YOU have a plan for success? Don’t rely on your up line for ALL the answers. It’s your business…run it that way. You should start here.