Businesses that go into advertising (among other promotional efforts) to build their customer base may jump on the bandwagon of social media with a shotgun approach. This is done to attract prospective clients they were unable to reach before, or at least compound their existing promotional endeavors. Large organizations, such as a network marketing company, may see these novel venues as a surefire way to boost brand recall and company exposure, without the requirements of other traditional methods.
For example, the advertising department of such a business may simply see it fit to set up a Twitter account and expect the results to roll in shortly. However, some may reach a plateau after a short while, or not gain any new ground at all, and become disappointed with this potentially effective new marketing tool. There are a few basic tips on how to go about incorporating Twitter into one’s network marketing promotions and gain more leads.
First, current statistics estimate that a fourth and possibly up to a third of all Twitter accounts only contain one tweet, or none at all. With little to no updating involved, the account is as good as useless, as it hardly generates any buzz for your business, company, or products. Even one brilliant “tweet” or post may pique the interest of some followers, but the lack of a follow-up causes that same interest to fizzle. Start strong, and update or tweet regularly to maintain and enlarge your leads.
Balance the ratio of your “Following” numbers to that of your “Followers.” Your business account may follow thousands of Twitter accounts, while only a few accounts actually follow you back, this sends the message that you or your company is in desperate need of followers that you are not getting. Slowly build the number of your followers first, then when the number is large enough, you can increase the number of the accounts you follow, but only to a small percentage when compared to the former.
Avoid tweeting too often. Sending out insignificant tweets may result in the diminished impact of subsequent tweets, as your messages’ impact gets diluted, so to speak. Strive to tweet strong, send out potent messages regularly, but not too often, so your followers have something to look forward to, and actually gain something from the tweets you send out. Speaking of something to gain, try to add even more value to the tweets you have by timing your release of company updates or news. In between, “reply” to any good tweets that pose direct queries to you. A dialogue, as opposed to a monologue, gets your followers more involved and more interested, and an interested follower could result in an actual lead.
Lastly, personalize your Twitter account and give it more of a “human” touch. Instead of an imposing business logo or brand, utilize a profile image that focuses more on the people in your company . Let followers know “who” your business is by providing your Twitter account with personality, after all, network marketing is ultimately a business built around and by people and relationships.
So I hope you liked this! I always enjoy getting feedback, so please leave me a comment below. And feel free (ok, I encourage you) to share this post with your friends on Facebook or Twitter by using the little buttons below or the big ones at the top of the post. And hey, while your at it sign up for my training today.
~Jack Kapala
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