Resources

KEEP THESE HANDY

A few useful resources. Less guesswork.

Simple checklists and prompts for the work marketers do every day. Use them before your next promotion, purchase, or planning session.

All the Goodies — in one place

Looking for a quick link to a program, traffic source, or tool I’ve shared? My links page puts them together so you can find your next stop.

A place for the tools, services, and resources I recommend, with a plain-language explanation of what each does, who it helps, and why I’ve included it. Start with the job you need done.

Some recommendations may include affiliate links, which can earn me a commission. I also create and sell my own products. Read my disclosure.

Affiliate HQ · Marketing organization

Affiliate HQ is my own product. It brings offer information, reusable copy, campaign planning, and recorded results into a shared workspace. Start by understanding what you need to organize, then decide whether it fits.

Visit the Affiliate HQ sales page

Practical checklists & prompts

Before you promote: the five-minute check

  • Audience: I can describe who this message is for.
  • Problem: I explain what the reader is trying to solve.
  • Value: The message gives them a useful idea before asking for a click.
  • Accuracy: I’ve removed claims I cannot support and made my relationship to the offer clear.
  • Action: There is one main next step, and the link goes where the message says it will.
  • Follow-through: I know what happens after someone clicks or joins.

Watch the Reality Check on posting links.

Before you join: the opportunity check

Write down the answers. If an answer is missing, treat it as something to investigate.

  • What is the actual product or service, and who buys it?
  • Would there be a reason to buy it without an earning opportunity?
  • What are the upfront and ongoing costs? What is optional?
  • What activity generates compensation, and what work is required?
  • Who operates the business, and what can I verify about its history?
  • What support, cancellation, refund, and data-access terms apply?
  • Does it fit my skills, available time, and budget?

Before you buy a tool: the fit check

  • Name the task you want it to make easier.
  • Check whether something you already own can do that job.
  • Look for a demonstration of the workflow you actually need.
  • Add up the purchase, subscription, upgrades, and required services.
  • Decide when you’ll set it up and how often you’ll use it.
  • Know how to cancel and how to retrieve your information.

See how I approach tools and recommendations.

A simple AI drafting prompt

Copy this prompt, fill in the blanks, and review the result before using it:

Help me draft a short marketing email for [audience]. They are struggling with [specific problem]. My main point is [one useful idea]. The offer is [what it does and who it helps]. Use a friendly, plainspoken tone, short paragraphs, and one clear invitation to [next step]. Avoid hype, income promises, invented results, and facts I haven’t supplied. Ask me about missing details before writing.

Treat the result as a draft. Check every fact, add your experience, confirm the links, and read it aloud. Your name is on the message.

Your next-campaign note

Keep these seven items together so your next session is easier to start:

  • Offer and destination link
  • Audience and the problem you’re addressing
  • Main message and call to action
  • Where and when you’ll publish
  • Any source or tracking label you use
  • Results to review and the date range
  • The next action you’ll take

Go deeper with the practical training · Find your starting point